Let's have a little fun with a Get to Know Our Team trivia series Over the next few months, weâre kicking off a fun new series to help you get to know the faces behind the feed. Each newsletter from now until December will feature a mystery team member and a few very important questions â like their go-to snack or what they love most about working in social media. đ¤łđŚ Think you can guess who this first team member is? Whatâs your favorite dessert/snack? Almond croissant.Whatâs your favorite...
3 months ago â˘Â 3 min read
When you hear âdestination marketing,â what comes to mind? Maybe itâs sharing eye-catching Instagram photo ops, the newest restaurants, or a list of can't-miss attractions. Sure, those elements are part of the story but theyâre not the whole story. We believe destination and community marketing is more than promotion. Itâs about building bridges between residents and visitors, businesses and neighbors, local culture and wider audiences. Itâs about creating a sense of belonging, even from...
3 months ago â˘Â 3 min read
We're not always working when we're having fun, but we are definitely always having fun while we're working! In a recent content shoot, Ellen brought her daughter Izzy to play with her buddy Henry at Growing Tree Toys. Whatâs better than a rainy day playdate inside a toy store? Growing Tree Toys is using our new-for-2025 "Done-for-You Content Creation" serviceâwith high-quality visuals and captions created for your business, without the price tag of full-service management. Scroll down to...
4 months ago â˘Â 3 min read
We hope youâve had a beautiful start to spring! When it hasn't been raining, our team has been soaking up fresh air and exploring the outdoors. A few team members recently took a road trip to the Quehanna Wild Area, a stunning 50,000-acre preserve tucked within the PA Wilds. If youâre looking for an easy, peaceful hike, check out the Beaver Run Impoundment Loop â we even spotted a bald eagle nesting! Whatâs new + whatâs coming ⨠Earlier this month, we visited one of our clients, Harmony Forge...
5 months ago â˘Â 3 min read
That's itâQ1 is over and spring is here! đ¸đ Weâve had a whirlwind start to the year, working behind the scenes on some exciting projects. Hereâs a little peek at what weâve been up to:⨠Building our Creator Network even more â Weâre curating a vetted list of high-quality content creators to help destination and experience brands find the right partners.⨠Developing new resources for creators â From interview series to mini-courses, weâre creating more ways for travel content creators to grow...
7 months ago â˘Â 2 min read
This month's newsletter is all about â¨content creatorsâ¨. While some critics argue that influencer marketing is difficult to measure, the truth isâitâs absolutely trackable. Metrics like engagement and click-through rates, website visits, earned media, and other conversion metrics all provide insight into a partnershipâs success. Whether your goal is to boost brand awareness or drive direct sales and bookings, influencer marketing helps get your message in front of the right audience in an...
8 months ago â˘Â 2 min read
Is it just us, or did January feel like it lasted three years while February is flying by? Valentineâs Day is already around the corner! But hey, no complaints hereâweâre all for longer, sunnier days. âď¸ A big welcome to our new subscribers! Weâre so glad to have you. Each month, we use this newsletter to bring you industry insights, social media news, and a behind-the-scenes look at whatâs happening at Hello Social Co. Stay tuned for all the good stuff coming your way! Metaâs latest changes...
9 months ago â˘Â 3 min read
