Let's have a little fun with a Get to Know Our Team trivia series
Over the next few months, we’re kicking off a fun new series to help you get to know the faces behind the feed. Each newsletter from now until December will feature a mystery team member and a few very important questions – like their go-to snack or what they love most about working in social media. 🤳🍦
Think you can guess who this first team member is?
What’s your favorite dessert/snack? Almond croissant. What’s your favorite way to unwind after work? Taking care of my plants or reading. Go-to coffee order? Iced americano with brown sugar and a splash of oat milk. What emoji would best describe you as a person? 🤭 Morning person or night owl? Morning person. Least favorite social media trend that’s ever gone viral? Anything rage bait-y. Favorite social media trends that has gone viral? Most recently: “Nothing beats a jet2 holiday…”, they’re so good and all so different so they don’t get overly repetitive. Most used shortcut, hack, or tip in your daily workflow? Airdrop between iPhone and MacBook. I literally use it 100 times a day. If you could swap jobs with anyone for a day, who would it be? I’d love to be an OPI nail polish namer for a day. What’s one piece of advice you’d give someone new to marketing/social media? Not every trend or trending audio will serve you. If you have to force it, it’s probably not right for your brand. What’s one thing you love most about working in social media? I love the outlet for creativity it provides!
Scroll to the bottom of this newsletter for the answer!
Proud partner shoutout!
This year, we had the honor of partnering with the Central Pennsylvania Festival of the Arts for the first time — and it was one of the most energizing, rewarding experiences we’ve had as an agency. We’re incredibly lucky to have such a vibrant event right here in our Happy Valley backyard. And even luckier to play a small role in helping it shine online. This was a full team effort from start to finish — and it couldn’t have happened without: ✨ Katey, leading event account management with organizational brilliance 📸 Sara, capturing visuals and the small, meaningful moments that make an event unforgettable 🎨 Amanda, bringing clarity and accessibility to jam-packed schedules and programming 🔍 Devin, asking the right questions — the kind that elevate every piece of content we create It’s partnerships like these that remind us just how powerful community storytelling can be.
Central PA Festival of the Arts in State College, PA, 2025
Have you spotted our new Hello Social Co. gear out in the wild yet? Tank tops perfect for sunny summer days, sweatshirts for cozy WFH mornings, and tees for everything in between … all with our “Connect Through Community” approach proudly represented.
Reply to this email if you'd like more information about our next order. Thanks to @lightningbuggiftco, as always! 🧡
What’s new in social media?
Is Facebook favoring posts without links?
In short – yes, to some extent. While it’s not exactly a new development, Facebook’s algorithm has consistently favored content that keeps users engaged on the platform. That means posts with external links (like blog articles or product pages) can sometimes see reduced reach, simply because they direct users away from Facebook.
Some marketers have adapted by placing links in the first comment instead of the main caption. It’s a clever workaround, but not always practical, especially for businesses that rely on post scheduling tools that don’t support scheduling comments.
One article we reviewed suggested another "workaround" for getting past the algorithm. But let’s be honest – how long until Facebook catches on and adjusts again?
Here at the agency, we’re actively testing different formats – links in captions vs. comments – and analyzing the results. Stay tuned for our findings!
It's all part of the ever-evolving game that is social media marketing. 😉
Start the fall season with a fresh social media strategy
If your organization is ready to revisit its mission and turn big-picture goals into actionable social media plans, our Social Strategy Blueprint is designed for you. Perfect for teams that know their why but need help with the how, this strategy session will set you up for success this season.
Let’s connect – book a quick discovery call to see if this service is the right fit for your goals.
Amanda joined the Hello Social Co. team in 2018. A creative and visualizer, Instagram and Pinterest are her favorite platforms. To her, there’s nothing more satisfying than a well-curated Instagram timeline that reflects the aesthetics of the client's brand backed by a well-constructed strategy.
She brings a BSJ in Advertising from West Virginia University to the table and originally got her start in traditional print media but quickly learned that social media was more for her with its ever-evolving features, more casual atmosphere and, of course, the ability to interact directly with an audience. When not working on client projects, you can still find Amanda behind the lens of an iPhone taking photos and videos for her personal social media, cruising Pinterest looking for home improvement projects and Focusing on Local throughout Frederick, Maryland.
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