When you hear “destination marketing,” what comes to mind? Maybe it’s sharing eye-catching Instagram photo ops, the newest restaurants, or a list of can't-miss attractions. Sure, those elements are part of the story but they’re not the whole story.
We believe destination and community marketing is more than promotion. It’s about building bridges between residents and visitors, businesses and neighbors, local culture and wider audiences. It’s about creating a sense of belonging, even from miles away.
That’s why everything we do is guided by our Connect Through Community approach. It’s our philosophy for using social media not just to highlight a place, but to elevate it by cultivating authentic relationships and celebrating the people and stories that make a community thrive.
Pride Fest in State College, PA, 2025
Since 2017, we’ve partnered with tourism bureaus, economic development organizations, local events, craft beverage producers, and nonprofits of all sizes—helping them use social media as a tool for connection, growth, and positive impact.
If you believe in the power of place and the value of genuine connection, we invite you to follow along and join us in making meaningful change, one community at a time.
The Social Strategy Blueprint
Intrigued by our "Connect Through Community" approach but don't know where to start? We've created The Social Strategy Blueprint to help businesses and organizations like yours take the first steps in defining a clear path forward on social media.
This is a one-time, high-impact service designed for destination brands, community-minded businesses, and growing teams that are ready to build real momentum on social with strategy, not guesswork.
What’s inside the Blueprint:
🔍 Strategy Session A 60-90 minute deep dive into your goals, your audience, and the kind of content that resonates, including how content creators could support your growth.
📘 Custom Strategy Guide A fully tailored social playbook built for your brand: content pillars, sample calendars, platform tips, campaign ideas, and metrics that matter.
🤝 Content Creator Matchmaking We’ll connect you with vetted creators from our network who align with your mission and audience, plus outreach templates and best practices for partnering with content creators.
🎯 Follow-Up + Support Ongoing email access, a strategy walkthrough video, and an optional check-in call to keep you moving in the right direction.
Why now? Social media changes quickly, but a strong strategy holds steady. The Social Strategy Blueprint gives you the clarity, confidence, and connections you need to build a more intentional presence online.
Schedule a no-pressue call with us to see if this service is the right fit for you.
The data doesn't lie: today’s travelers are looking for authentic, personal perspectives when choosing where to go and what to experience.
That’s why we were excited to support the Central PA Festival of the Arts this past month in collaborating with a talented lineup of content creators to expand their reach and visibility. These creators helped showcase the event in a fresh, engaging way that resonated with both locals and out-of-town visitors.
Central PA Festival of the Arts in State College, PA, 2025
While some partnerships were paid, much of the buzz came from unpaid, organic content, including posts from festival-goers, artists, musicians, and local media. This kind of earned media was instrumental in driving awareness, foot traffic, and ultimately bringing in engaged, art-loving audiences.
Strategic creator collaborations like these are just one of the ways we help our clients #ConnectThroughCommunity—by turning moments into movements and events into experiences that are remembered for years to come.
Speaking of creators...
In June, a group of content creators from around the region came together in Happy Valley, Pennsylvania for a 6-day Content Creator Camporee, hosted by the Happy Valley Adventure Bureau. Our Founder Ellen was excited for the opportunity to attend as a content creator!
Creators at the State College Spikes baseball game.
Over the course of the week, creators explored everything the area has to offer, from local restaurants and craft beverage spots to outdoor adventures and athletic events. Along the way, they captured and shared their experiences, spotlighting some of Happy Valley’s most unique local gems.
Beyond just content, the Camporee was about connection—bringing creators together to collaborate, learn from each other, and build lasting relationships.
Could your community host something like this?
A well-planned creator gathering can generate authentic buzz, elevate local businesses, and build long-term connections between your destination and a wider audience.
We're not always working when we're having fun, but we are definitely always having fun while we're working! In a recent content shoot, Ellen brought her daughter Izzy to play with her buddy Henry at Growing Tree Toys. What’s better than a rainy day playdate inside a toy store? Growing Tree Toys is using our new-for-2025 "Done-for-You Content Creation" service—with high-quality visuals and captions created for your business, without the price tag of full-service management. Scroll down to...
We hope you’ve had a beautiful start to spring! When it hasn't been raining, our team has been soaking up fresh air and exploring the outdoors. A few team members recently took a road trip to the Quehanna Wild Area, a stunning 50,000-acre preserve tucked within the PA Wilds. If you’re looking for an easy, peaceful hike, check out the Beaver Run Impoundment Loop — we even spotted a bald eagle nesting! What’s new + what’s coming ✨ Earlier this month, we visited one of our clients, Harmony Forge...
That's it—Q1 is over and spring is here! 🌸🌞 We’ve had a whirlwind start to the year, working behind the scenes on some exciting projects. Here’s a little peek at what we’ve been up to:✨ Building our Creator Network even more – We’re curating a vetted list of high-quality content creators to help destination and experience brands find the right partners.✨ Developing new resources for creators – From interview series to mini-courses, we’re creating more ways for travel content creators to grow...
