That's it—Q1 is over and spring is here! 🌸🌞
We’ve had a whirlwind start to the year, working behind the scenes on some exciting projects.
Here’s a little peek at what we’ve been up to:
✨ Building our Creator Network even more – We’re curating a vetted list of high-quality content creators to help destination and experience brands find the right partners.
✨ Developing new resources for creators – From interview series to mini-courses, we’re creating more ways for travel content creators to grow their business and land paid partnerships.
✨ Exploring new ways to measure impact – We’re refining how we track the success of our destination marketing campaigns, especially focusing on earned attention from content creators.
Every day is different here at Hello Social Co. One day, we may be meeting with the owner of a new business in town. The next, you could catch us connecting with fellow change-makers at a networking event. Some days are filled with content gathering in the community, capturing stories that bring our town to life. Other days, we’re deep in event planning for our next Creator Network Meetup. And of course, we always make time to recharge—whether that means heading out of town for inspiration or simply enjoying all that our local community has to offer.
We can’t wait to see what the next quarter brings!
Discover recommended content creators on Meta’s Creator Marketplace
Attention brands!🚨 Did you know you can now find and connect with recommended content creators through Meta’s Creator Marketplace? While the marketplace has been around since 2022, the platform recently underwent some updates making it easier to identify high-performing creators for potential partnerships.
Now you can search by keyword, for example, outdoor recreation, Pennsylvania travel, or travel writers to bring up relevant creators. You can also refine your search using filters like country, state, interests, and more.
As mentioned, Meta will also recommend creators. Those recommendations are split up into categories to help you find the best match:
- Creators who have partnered with brands like you
- Creators who are rising in popularity
- Creators with high-performing photos
- Creators similar to creators you’ve worked with before
- Creators with high-performing reels
Meta’s AI-driven recommendations are based on organic content that aligns with your brand and has the potential to perform well as a paid promotion. Plus, you can access creator insights to better understand their audience and engagement.
How to access Meta's Creator Marketplace as a brand:
- Go to business.facebook.com.
- Make sure you are logged in to the correct brand account.
- Scroll down to "Creator Marketplace" in the lefthand column.
- Click "Get started" to set up if you haven't already.
- Start exploring the tool!
Have you added the Creator Network Meetup to your calendar yet?
Join us on July 19 from 11 a.m. to 3 p.m. in Happy Valley, PA, for another exciting Creator Network Meetup hosted by Hello Social Co.!
✨ What to Expect:
- A professional development session with Ellen Matis, founder of HSC, covering pricing and negotiation strategies for content creators.
- A networking session with destinations, downtowns, and experience-driven businesses.
- Snacks and refreshments of course!
Be the first to know when tickets go on sale—sign up at the link below!
Caught on camera 📸
This week, Ellen spent time with the teams from Blink Ad Agency and the Centre Foundation as she and fellow Centre Gives shared their stories. Stay tuned and follow @CentreFoundation to see the final production!
Vacations on vacations ✈️
As much as we love what we do, sometimes a change of scenery is just what the team needs! Recently, Devin had an unforgettable adventure exploring Japan and Vietnam, while Katey is currently soaking up the sun in The Bahamas—hopefully with a tropical drink in hand. 😎🍹
