This month's newsletter is all about ✨content creators✨. While some critics argue that influencer marketing is difficult to measure, the truth is—it’s absolutely trackable. Metrics like engagement and click-through rates, website visits, earned media, and other conversion metrics all provide insight into a partnership’s success. Whether your goal is to boost brand awareness or drive direct sales and bookings, influencer marketing helps get your message in front of the right audience in an...