Know the risk behind using trending sounds We know how tempting it is to jump on an Instagram or TikTok trend using a popular audio clip. But using music you don’t have the rights or permission to use for commercial purposes can become a very costly mistake. This doesn’t just apply to brands. Influencers can also be held liable for using music that isn’t licensed for commercial use. And when that content is posted as part of a paid partnership, both the influencer and the brand can end up in...